Co-owner of Elegant Penguin Enterprises
Aurora Lara, is a dedicated and innovative professional with years of experience in the events industry, committed to creating milestone moments for clients. Always seeking opportunities to leverage her skills in communication, hard work, leadership, and determination to contribute to the success of a dynamic team. Has successfully managed events for private businesses, ranging from small startups to large corporations.
Always passionate about giving back to others, she has established and maintained partnerships with nonprofit organizations, contributing to the community. With pride, she has organized and executed events at the El Paso Convention Center, bringing memorable experiences to the community. Currently Celebrating the 33rd year of the Days of Remembrance Bridal Quince and Sweet 16 Expo, pioneered the La Femme Beauty Expo now celebrating their 2nd year, a Women’s empowerment expo, and recently adding Yum Fest to the list to allow others to experience the different tastes and businesses in the food industry providing more opportunity for growth in our city. The story is not done yet, more events on the list to come,
Her skills include proven ability to effectively communicate with clients, team members, and diverse stakeholders. Takes pride in demonstrating commitment to hard work and dedication to achieving exceptional outcomes. She really enjoys leading teams and projects in the events industry and is determined to not only to overcome challenges and achieve goals for herself, but in the process, also teach others the same and guide them to the next level of success.